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Foreign direct investment (FDI) is an important tool of wealth creation. It allows businesses to spread their operations to new markets and increase their productivity and turnover. For a region like the Outaouais, FDI can become a catalyst for economic development and prosperity by creating jobs and new sources of fiscal revenue. This workshop presents FDI activities and lays the foundation of a regional strategy for attracting and welcoming foreign investors.

When:    Tuesday January 31, 2017 from 8:00 am to 3:30 pm.

Where:   Wakefield Community Centre

                 38 Valley Drive, Wakefield, QC J0X 3G0

Cost:       $ 120 per person

                 Coffee break and lunch included

                 Simultaneous translation will be available 



  • Identify the motivations of foreign investors as well as FDI localisation criteria.

  • Give territorial organizations the key elements they need to structure their value proposition to foreign investors.

  • Specify various stakeholders’ role in attracting and welcoming  foreign investors. 

  • Give examples of cities, regional municipality of country or region that succeeded to attract foreign investors to their territory.



  • Elected officials

  • Economic development professionals 



8:00 - Welcome and registration


8:30 - Presentation and discussion on best practices for attracting and welcoming foreign investors
Speaker : Bernard Lemay, Foreign Investment Development Expert

  • What is FDI?

    • World perspective and advantages of FDI for a region

    • The development process of FDI

    • The various stakeholders involved in FDI and their role

    • Strategic planning and FDI

  • How do we attract foreign investors?

    • What are foreign investors looking for?

    • Localisation factors in FDI

    • Determine what the territories have to offer and their value proposition to investors

    • The real potential

  • How do we get organized to welcome foreign investors?

    • Choice of approaches for the organization of promotion, prospecting, and services offered to investors

  • How to measure the results of a regional strategy for attracting and welcoming  foreign investors.

    • Approaches and best practices for assessing the impact of FDI


12:00 – Conference Luncheon: Bioenergy in La Tuque: When the Dream Becomes Reality

Speaker: Normand Beaudoin, Mayor of La Tuque

  • Presentation of the city of La Tuque’s experience on attracting and welcoming foreign investors.


1:30 - Available resources for the development of FDI 


  • Claude St-Pierre, Project Manager, International Subsidiaries, Investissement Québec

  • Éric Dequenne, Vice President, International Affairs and director of International Subsidiaries, Investissement Québec

  • Mrs Christine Laberge, deputy director, Investors Services Division, Global Affairs Canada


3:30 - End of presentations


Do not miss this opportunity !



Bernard Lemay is a Canadian expert on foreign investment attraction.

From 2000 to 2016, he had been working for Global Affairs Canada developing a series of training courses on the foreign direct investment attraction and providing advice to senior management. Since, he gave more than a hundred training sessions and workshops to over 2,300 Federal, Provincial and Local economic development employees across Canada and at Canadian trade missions abroad.

He began his career as Industrial Commissioner Assistant in Sorel-Tracy in 1984, from which it originates. From 1988 to 2000, he worked in the field of foreign direct investment attraction, for different government departments, such as DFAIT, Industry Canada and Agriculture Canada



Having lived in Toronto for a few years to learn English, Norman Mr. Beaudoin then learned more about business administration. In 1979, he moved to La Tuque to start The John Lewis Industries, North American leader in wooden sticks manufacturing for the food industry.

After the sale of the factory, Mr Beaudoin became a co-owner of the airline company Air Hélibec whom he manages for a few years. Always very interested in the development of La Tuque, Mr Beaudoin was involved in several committees and associations, in particular the Chamber of Commerce and Industry of the Haut-Saint-Maurice which he chaired from 2003 to 2005. 

Elected mayor of La Tuque in November, 2009, Norman Mr. Beaudoin participates in 23 committees. He is also a president of the Council of Urban Area of La Tuque and the president of the Le Renaissance corporation